Shea Realty
Rancho Bernardo Real Estate
 

Our Marketing Plan



Our Marketing Plan - The 5 Ps

  1. Promotion (Exposure)
  2. Place (Market)
  3. Product (Staging)
  4. Price (Value)
  5. Proceeds (Net)

Promotion

Website
More than 1,000 Past Clients
900+ Agents in Rancho Bernardo
14,000+ Agents in San Diego
Local Papers
Open House
Email/Newsletter
Target Markets
Virtual Tour
Renters (Why not compare)
Neighborhoods (Pick Your Neighborhood Letter)
Seller Sphere of Influence
Relocation
Brochures & Flyers
Business Cards
Exposure to 23 search engines

Place

Interest Rate
Supply & Demand
General Economy
Local Growth
New Home Construction

Product

Light, Bright, Open and Airy
Emotional Sizzlee
Easy to See
The Art of Staging
Why I Love My Home Amenities List

Price

Reality / Fantasy Land
Supply & Demand
Pyramid
Market Conditions

Proceeds

Commissions
Closing Costs
Pro-rations
Repairs & Inspections

It's a team effort! Selling a home takes effort. Its best if we collaborate and work as a team to get your home sold, for top dollar fast! For more information regarding our marketing plan and proven strategies, please email Jeff Shea at or call us at 858-485-5100.