Our Marketing Plan

Our Marketing Plan - The 5 P’s

1. Promotion (Exposure)
2. Place (Market)
3. Product (Staging)
4. Price (Value)
5. Proceeds (Net)

Promotion

Website
More than 1,000 Past Clients
900+ Agents in Rancho Bernardo
14,000+ Agents in San Diego
Local Papers
Open House
Email/Newsletter
Target Markets
Virtual Tour
Renters (Why not compare)
Neighborhoods (Pick Your Neighborhood Letter)
Seller Sphere of Influence
Relocation
Brochures & Flyers
Business Cards
Exposure to 23 search engines

Place

Interest Rate
Supply & Demand
General Economy
Local Growth
New Home Construction

Product

Light, Bright, Open and Airy
Emotional Sizzlee
Easy to See
The Art of Staging
Why I Love My Home – Amenities List

Price

Reality / Fantasy Land
Supply & Demand
Pyramid
Market Conditions

Proceeds

Commissions
Closing Costs
Pro-rations
Repairs & Inspections